JAS has been named a Sapphire Ambassador by the Blue Whales Blue Skies (BWBS) Program, recognizing its outstanding commitment to environmental stewardship and marine conservation. This honor is awarded to companies demonstrating exceptional cooperation in reducing vessel speeds to protect marine life and improve air quality.  

BWBS is a collaborative initiative between federal and local government agencies, foundations, and environmental organizations. The program monitors the speeds of vessels 300 gross tons and larger that pass through voluntary Vessel Speed Reduction (VSR) zones each year, awarding recognition based on the percentage of total distance traveled at whale-safe speeds. 

"Being recognized as a Sapphire Ambassador is a proud moment for us at JAS. It shows what’s possible when we align our operations with environmental responsibility. A key part of this recognition has been engaging with our carriers—strengthening relationships through a shared commitment to sustainability and making a difference together," Lars Huebecker, EVP Global Head of Ocean Freight, reflects on the recognition.  

The Sapphire Ambassador level is awarded to companies whose fleets achieve 85-100% of their total distance traveled within VSR zones at speeds of 10 knots or less. JAS earned this distinction by ensuring that over 90% of its import and export shipments through California ports in 2024 were handled by BWBS-participating shipping lines. 

At the annual BWBS awards ceremony held on April 16 at AltaSea in the Port of Los Angeles, JAS proudly received the Whale Tail Award, a symbol of its dedication to sustainable shipping practices. These efforts play a critical role in reducing the risk of fatal whale strikes, lowering air pollution and greenhouse gas emissions, and minimizing underwater noise pollution. 

“We’re honored to support the Blue Whales Blue Skies mission and proud of the progress made together with our ocean carriers. Protecting marine life and air quality is essential, and the BWBS team is doing incredible work to bring this to light. It’s a topic that often doesn’t get enough attention in the industry, yet it affects us all," Andrea Goeman, SVP QHSE & Sustainability, emphasizes the importance of the initiative.  

As a Sapphire Ambassador, JAS continues to lead by example, demonstrating that sustainability and logistics excellence go hand in hand. This recognition underscores JAS’s broader mission to drive meaningful change within the industry while delivering customer value with integrity and environmental responsibility. 

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At JAS, sustainability is a journey we're deeply committed to, and Earth Month serves as an ideal moment to shine a spotlight on initiatives that embody this commitment. One initiative that continues to drive positive change is JAS ECONTAINER, our innovative ocean freight solution designed to enhance operational efficiency while reducing environmental impact. 

Redefining Ocean Freight with JAS ECONTAINER 

JAS ECONTAINER combines the efficiency of headload shipments with eco-friendly practices. This approach has been at the forefront of our efforts for some time now, as highlighted by Vice President, Global Head of LCL, Peter Sinka. 

"In our ongoing journey towards sustainability, JAS ECONTAINER stands as a testament to our commitment to environmental responsibility," says Sinka. "By encouraging frequent replenishment and eliminating the pressure to fill containers to capacity, JAS ECONTAINER helps shippers reduce inventory costs, optimize warehouse space, and mitigate supply chain disruptions." 

The Environmental Imperative 

JAS ECONTAINER isn't just about operational efficiency—it's about driving meaningful change in the industry. Sinka emphasizes the product's positive environmental impact, citing its adoption of Marine Biofuel programs through insetting to achieve a net-zero carbon footprint. 

"Our goal was to create a product that not only meets modern supply chain challenges but also aligns with our commitment to sustainability," Sinka explains. "By choosing JAS ECONTAINER, shippers not only benefit from cost savings and operational efficiencies but also contribute to a greener, more sustainable future." 

A Competitive Edge 

Beyond its environmental benefits, JAS ECONTAINER offers a competitive edge in the market. Sinka notes that the product bridges the gap between traditional LCL and FCL offerings, providing cost-effective solutions for shipments ranging from 20 to 50 CBM. 

"Traditionally, LCL shipments face competitiveness challenges beyond a certain volume threshold," Sinka observes. "JAS ECONTAINER's pricing methodology ensures cost-effectiveness even for larger shipments, making it a preferred choice for shippers seeking optimal value and sustainability." 

Embracing a Greener Future 

As businesses worldwide prioritize sustainability and operational efficiency, JAS ECONTAINER emerges as a catalyst for positive change. Its flat-rate pricing model, strategic consolidation strategies, and eco-friendly initiatives not only drive cost savings but also empower shippers to make environmentally conscious choices. 

"In a world where sustainability and efficiency go hand in hand, JAS ECONTAINER offers a compelling solution," Sinka concludes. "We invite businesses to join us in embracing a greener future—one shipment at a time."