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From Summer Job to Managing Director: Sonal Singhal's Journey in Logistics

By
March 15, 2024
From aspiring doctor to JAS India Managing Director, Sonal's journey is a testament to the power of passion, resilience, and dedication.
From aspiring doctor to JAS India Managing Director, Sonal's journey is a testament to the power of passion, resilience, and dedication.

Sonal Singhal never planned to work in freight forwarding. She had always aspired to be a doctor. Fate, however, had other plans for her when she stumbled upon a summer job in a freight forwarding company. Little did she know that this serendipitous opportunity would lay the foundation for her inspiring career in logistics. 

Fast forward more than 20 years, and now a seasoned veteran in the industry, Sonal joined JAS in 2020, where her initial days were met with many challenges. With no time for doubt or hesitation, she faced them head-on. Stepping into the role of Director of Sales & Marketing for India, she embarked on a journey of building a team from scratch during a global pandemic, and leading sales – something she had never done before. "While I couldn't travel and meet teams and customers in person, I was able to use that extra time to double down on the behind-the-scenes work," she recounts. 

Sonal's abilities and talents did not go unnoticed. In less than a year, she was named as Managing Director of India – making her one of just two female Managing Directors at JAS. Under her leadership, JAS India has experienced a change of culture coupled with remarkable growth and has become a pivotal player in the logistics space.  

She is humble in all her accomplishments but recognizes there is still work to be done.  

"I take pride in my role, but I also feel like I have a responsibility to mentor more women in this space, for leadership roles," she affirms, emphasizing the importance of mentorship, representation, and empowerment. As a woman navigating a predominantly male-dominated industry, Sonal acknowledges the challenges she's faced. "There are certain gender biases that still exist, it takes time to break those stigmas," she observes. Despite these obstacles, Sonal remains resilient, offering words of encouragement to aspiring women in the field. "Don't give up, and just keep doing your best," she advises, embodying perseverance and determination. 

She is passionate about the powerful role of encouragement and mentorship, as she knows first-hand how it feels when someone believes in you more than you believe in yourself. She recalls what made her stay on at her first freight forwarding company, "I actually didn't want to stay, but the head of the organization loved my work and encouraged me that I could succeed. I think the faith and belief he showed in me then was something that influenced me to stay. And history repeated itself at JAS, where leadership has entrusted the same confidence in me and gave me an opportunity which I couldn't have dreamed for myself, at least not so soon. This is a great sign at JAS with male allies promoting inclusivity and driving the change." 

Sonal remembers how that empowerment made her feel and now ingrains the same sentiment into her leadership philosophy. "Failures are yours, and success belongs to the team," she asserts, embodying a collaborative approach to leadership. She champions democratic decision-making and fosters a culture of open communication and feedback, recognizing the value of diverse perspectives. 

In addition to her professional endeavors, Sonal is a devoted mother of two teenage boys and is a loving daughter. Balancing her career with family responsibilities, she finds fulfillment in nurturing her children and maintaining strong ties with her parents – all with the support of her spouse, without which it would have been impossible. "I'm trying my best to raise them as men a society would like to see," Sonal lovingly shares. 

Sonal's journey is a testament to the power of passion, resilience, and dedication. As she continues to pave the way for women in logistics, her impact extends far beyond the boardroom, inspiring future generations of female leaders. 

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XL Tanks from Netherlands to Sweden: A Seamless Logistics Solution

JAS Projects recently completed a comprehensive logistics solution for Gpi Tanks XL, a company specialized in stainless steel tank construction, either on-site or at one of their flexible construction locations near a waterway, as was the case with this project. This project involved transporting large industrial tanks from Zwijndrecht, Netherlands, to Uddevalla, Sweden, where they will be used to recycle de-icing liquid for major Scandinavian airports.

The operation in Zwijndrecht required careful coordination due to tidal constraints and limited water depth. With a maximum draft of 3.5 meters at the loading berth, and the vessel entering with a 3.2-meter draft, precise planning was critical. Using an overhead crane, the tanks were loaded onto trailers before being transferred to the vessel by a mobile crane. Despite facing high winds and a two-day delay due to storms, the entire loading process was completed in just six hours.

A 700-ton mobile crane was utilized during loading to maintain a safe 33-meter radius, ensuring no pressure was placed on the jetty. The vessel, sailing with open hatch covers to accommodate the tank height, ensured smooth and secure transport to Sweden.

Upon arrival at the client’s site in Uddevalla, discharge operations were executed efficiently. The tanks were unloaded and installed onto their foundations within ten hours. JAS Projects coordinated the movement of the first tank directly to its foundation, while the second was temporarily stored on steel stools. The team also managed a last-minute client request to arrange the installation of a walkway and spiral stairs.

This project exemplifies the JAS Projects’ team ability to overcome logistical challenges and deliver customized solutions with precision. From factory to foundation, JAS provides end-to-end logistics expertise, ensuring that every project is completed on time, safely, and with the highest level of care.

JAS Worldwide, a global leader in logistics and supply chain solutions, headquartered in Atlanta, USA, is excited to announce its collaboration with ALPHA Augmented Services.

Atlanta, USA – November 25, 2024 – JAS Worldwide, a global leader in logistics and supply chain solutions, headquartered in Atlanta, USA, is excited to announce its collaboration with ALPHA Augmented Services, a technology innovator in logistics optimization, headquartered in Zug, Switzerland. This partnership represents one of the many steps JAS is taking to integrate AI-driven solutions into a broader strategy for delivering sustainable, efficient, and innovative logistics solutions.  

 

As part of its innovation roadmap, JAS will incorporate ALPHA’s advanced AI technology to explore new ways of optimizing air, ocean, and road freight logistics. The collaboration aligns with JAS’s commitment to leverage emerging technologies to support its customers’ goals for cost efficiency and carbon footprint reduction, all without requiring significant capital investment.  

 

“This partnership with ALPHA reflects our ongoing strategy to integrate innovative tools with technology that complement JAS’s broader vision for sustainable and intelligent logistics solutions, said Andrea Goeman, SVP QHSE & Sustainability at JAS Worldwide. “ALPHA’s optimization capabilities are a valuable addition to our portfolio, offering our customers enhanced efficiency, operational savings, and a reduced carbon footprint for their shipments.” 

 

JAS remains dedicated to exploring technologies like ALPHA’s to advance its mission of creating smarter, greener logistics solutions. This partnership underscores JAS’s leadership in driving sustainability and innovation while maintaining its focus on a diversified approach to forward-thinking logistics solutions. 

 

About JAS Worldwide 

JAS Worldwide, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, USA and supported by 7,000+ team members in more than 100 countries, it builds innovative and sustainable solutions that focus on customer needs and a better future for all. At the heart of JAS's success is its people who deliver customer value. As one of the largest and fastest growing family-owned logistics companies, JAS is committed to creating opportunities for our communities, customers, and colleagues to thrive. Together. 

 

About ALPHA Augmented Services 

Headquartered in Zug, Switzerland, ALPHA Augmented Services specializes in logistics optimization, helping businesses streamline their supply chains for greater efficiency and reduced environmental impact. ALPHA’s technology empowers companies to achieve operational excellence in logistics. 

Getting Ready for a Blue World Atlantic Flight.

In the vibrant heart of Chicago, our freighter operation orchestrated a remarkable display of efficiency and precision. Our plane touched down on the tarmac at 12:19 PM, and by 12:29 PM, our aircraft was parked and ready, with our 53-foot trailer positioned alongside. This moment, captured against the backdrop of a radiant Chicago sky, symbolized our meticulous coordination and unwavering readiness.  

Just 18 minutes later, our first truck began its journey to JAS ORD, marking the swift commencement of the cargo’s journey. In collaboration with our dedicated partners, our team worked with remarkable precision to ensure every kilogram was meticulously handled. By 1:59 PM, the flight was empty, and we had successfully offloaded an impressive 95,549 kilograms in just 1 hour and 30 minutes.  

In the realm of freight forwarding, where both speed and safety are crucial, this feat exemplifies our commitment to excellence. Our efficient turnaround not only highlights our core values but also underscores our promise of rapid and secure cargo handling.  

As we enjoyed the beautiful Chicago day, with our trailer and plane framed in a perfect snapshot of efficiency, it became clear: we don’t just move cargo; we redefine the standards of reliability and efficiency. Our streamlined operations significantly reduce tarmac time, especially for temperature-controlled shipments, ensuring optimal conditions every step of the way.  

Here’s to achieving flawless results with every shipment—where success transcends promise and becomes a stunning reality.   

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