JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Sonal Singhal never planned to work in freight forwarding. She had always aspired to be a doctor. Fate, however, had other plans for her when she stumbled upon a summer job in a freight forwarding company. Little did she know that this serendipitous opportunity would lay the foundation for her inspiring career in logistics.
Fast forward more than 20 years, and now a seasoned veteran in the industry, Sonal joined JAS in 2020, where her initial days were met with many challenges. With no time for doubt or hesitation, she faced them head-on. Stepping into the role of Director of Sales & Marketing for India, she embarked on a journey of building a team from scratch during a global pandemic, and leading sales – something she had never done before. "While I couldn't travel and meet teams and customers in person, I was able to use that extra time to double down on the behind-the-scenes work," she recounts.
Sonal's abilities and talents did not go unnoticed. In less than a year, she was named as Managing Director of India – making her one of just two female Managing Directors at JAS. Under her leadership, JAS India has experienced a change of culture coupled with remarkable growth and has become a pivotal player in the logistics space.
She is humble in all her accomplishments but recognizes there is still work to be done.
"I take pride in my role, but I also feel like I have a responsibility to mentor more women in this space, for leadership roles," she affirms, emphasizing the importance of mentorship, representation, and empowerment. As a woman navigating a predominantly male-dominated industry, Sonal acknowledges the challenges she's faced. "There are certain gender biases that still exist, it takes time to break those stigmas," she observes. Despite these obstacles, Sonal remains resilient, offering words of encouragement to aspiring women in the field. "Don't give up, and just keep doing your best," she advises, embodying perseverance and determination.
She is passionate about the powerful role of encouragement and mentorship, as she knows first-hand how it feels when someone believes in you more than you believe in yourself. She recalls what made her stay on at her first freight forwarding company, "I actually didn't want to stay, but the head of the organization loved my work and encouraged me that I could succeed. I think the faith and belief he showed in me then was something that influenced me to stay. And history repeated itself at JAS, where leadership has entrusted the same confidence in me and gave me an opportunity which I couldn't have dreamed for myself, at least not so soon. This is a great sign at JAS with male allies promoting inclusivity and driving the change."
Sonal remembers how that empowerment made her feel and now ingrains the same sentiment into her leadership philosophy. "Failures are yours, and success belongs to the team," she asserts, embodying a collaborative approach to leadership. She champions democratic decision-making and fosters a culture of open communication and feedback, recognizing the value of diverse perspectives.
In addition to her professional endeavors, Sonal is a devoted mother of two teenage boys and is a loving daughter. Balancing her career with family responsibilities, she finds fulfillment in nurturing her children and maintaining strong ties with her parents – all with the support of her spouse, without which it would have been impossible. "I'm trying my best to raise them as men a society would like to see," Sonal lovingly shares.
Sonal's journey is a testament to the power of passion, resilience, and dedication. As she continues to pave the way for women in logistics, her impact extends far beyond the boardroom, inspiring future generations of female leaders.
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JAS has been named a Sapphire Ambassador by the Blue Whales Blue Skies (BWBS) Program, recognizing its outstanding commitment to environmental stewardship and marine conservation. This honor is awarded to companies demonstrating exceptional cooperation in reducing vessel speeds to protect marine life and improve air quality.
BWBS is a collaborative initiative between federal and local government agencies, foundations, and environmental organizations. The program monitors the speeds of vessels 300 gross tons and larger that pass through voluntary Vessel Speed Reduction (VSR) zones each year, awarding recognition based on the percentage of total distance traveled at whale-safe speeds.
"Being recognized as a Sapphire Ambassador is a proud moment for us at JAS. It shows what’s possible when we align our operations with environmental responsibility. A key part of this recognition has been engaging with our carriers—strengthening relationships through a shared commitment to sustainability and making a difference together," Lars Huebecker, EVP Global Head of Ocean Freight, reflects on the recognition.
The Sapphire Ambassador level is awarded to companies whose fleets achieve 85-100% of their total distance traveled within VSR zones at speeds of 10 knots or less. JAS earned this distinction by ensuring that over 90% of its import and export shipments through California ports in 2024 were handled by BWBS-participating shipping lines.
At the annual BWBS awards ceremony held on April 16 at AltaSea in the Port of Los Angeles, JAS proudly received the Whale Tail Award, a symbol of its dedication to sustainable shipping practices. These efforts play a critical role in reducing the risk of fatal whale strikes, lowering air pollution and greenhouse gas emissions, and minimizing underwater noise pollution.
“We’re honored to support the Blue Whales Blue Skies mission and proud of the progress made together with our ocean carriers. Protecting marine life and air quality is essential, and the BWBS team is doing incredible work to bring this to light. It’s a topic that often doesn’t get enough attention in the industry, yet it affects us all," Andrea Goeman, SVP QHSE & Sustainability, emphasizes the importance of the initiative.
As a Sapphire Ambassador, JAS continues to lead by example, demonstrating that sustainability and logistics excellence go hand in hand. This recognition underscores JAS’s broader mission to drive meaningful change within the industry while delivering customer value with integrity and environmental responsibility.
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Dubai South, the largest urban master development focusing on aviation, logistics, and real estate, has inaugurated the new regional headquarters for JAS Middle East, a global leader in logistics and supply chain solutions.
The inauguration ceremony was attended by HE Edoardo Napoli, Consul General of the Republic of Italy in Dubai, Biagio Bruni, Founder & Chairman of JAS Worldwide, Mohsen Ahmad, CEO of the Logistics District, Dubai South, Erwin Wittemaier, Area VP of JAS Middle East, as well as other senior executives from both entities.
Designed to set new benchmarks in sustainability, efficiency, and technological innovation, the 19,170-square-meter ‘Build-to-Suit’ facility marks a milestone in the company’s regional expansion. This ESG-compliant warehouse is tailored to meet specific logistics needs, reinforcing the company’s commitment to growth and excellence while enhancing its ability to serve the entire Middle East market.
The facility will include racked and bulk storage, three temperature-controlled chambers, and 12 loading bays with dock levellers and roller shutter doors. Standing over 14 metres at its apex, it will adhere to the latest firefighting regulations. The office space will span two floors. Additionally, solar panels will be installed on the roof of the facility to offset utility costs and allow the property to achieve ESG credentials.
In his comments, Mohsen Ahmad, said: "We are pleased to attend the official opening of JAS Middle East’s new headquarters at Dubai South. This new facility will cater to the UAE and the wider Middle East region through best-in-class logistics solutions. We are proud to see the Logistics District flourishing with global industry leaders such as JAS, recognising the strategic advantages we offer to support their growth and expansion. With its cutting-edge design and ESG-compliant infrastructure, this facility enhances Dubai South's role in shaping the future of aviation and logistics in the region."
Biagio Bruni said: “This facility is a testament to our focus on innovation, sustainability, and excellent service. We are proud to strengthen our presence in this dynamic region and look forward to continuing to support our customers with tailored and innovative logistics solutions."
Representing the pinnacle of logistical innovation encapsulated within a premier infrastructure network, Dubai South’s Logistics District offers premier services and operations as well as uninterrupted access to Jebel Ali Port via a bonded logistics corridor. The district comprises multiple zones, which have direct access to the cargo terminals at Al Maktoum International Airport; EZDubai, a fully dedicated e-commerce free zone; and a Contract Logistics Zone.
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As a trusted international freight forwarder, we understand the challenges that come with navigating global trade, especially with the recent announcement of reciprocal tariffs. Now, more than ever, it’s crucial for businesses to stay agile and optimize their supply chains. We are excited to offer you strategic solutions through our Foreign-Trade Zones (FTZs) in the USA and Panama to help mitigate tariff impacts and streamline your logistics.
Take Advantage of Our FTZs in the USA
Our FTZs located across the South, East, and West Coasts of the USA offer unparalleled benefits to help you manage costs, build inventory close to your end-consumer, and remain competitive. Here’s why you should consider utilizing these zones:
Panama as a Key Logistics Hub for the Americas
Additionally, our operations in Panama provide you with access to one of the most important logistics hubs in the Americas. With direct access to the Colon Free Zone and proximity to major shipping routes, Panama offers several advantages for your logistics strategy:
Why This Matters Now
With the new reciprocal tariffs being announced, it’s critical to find ways to lower your exposure to these increasing costs. Both our USA FTZs and Panama operations provide solutions that allow you to store, manage, and distribute goods with significant cost savings, particularly when facing unpredictable tariff changes.
By leveraging our FTZs and Panama’s logistical advantages, you gain flexibility, efficiency, and a competitive edge in today’s rapidly changing global trade environment.
Let’s Talk!
Our team is ready to discuss how our FTZs in the USA and our Panama logistics hub can benefit your business. Don’t wait—take full advantage of these strategic locations and the opportunities they present during these uncertain times.
Contact us today to learn more or schedule a consultation with one of our experts!
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