JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Sonal Singhal never planned to work in freight forwarding. She had always aspired to be a doctor. Fate, however, had other plans for her when she stumbled upon a summer job in a freight forwarding company. Little did she know that this serendipitous opportunity would lay the foundation for her inspiring career in logistics.
Fast forward more than 20 years, and now a seasoned veteran in the industry, Sonal joined JAS in 2020, where her initial days were met with many challenges. With no time for doubt or hesitation, she faced them head-on. Stepping into the role of Director of Sales & Marketing for India, she embarked on a journey of building a team from scratch during a global pandemic, and leading sales – something she had never done before. "While I couldn't travel and meet teams and customers in person, I was able to use that extra time to double down on the behind-the-scenes work," she recounts.
Sonal's abilities and talents did not go unnoticed. In less than a year, she was named as Managing Director of India – making her one of just two female Managing Directors at JAS. Under her leadership, JAS India has experienced a change of culture coupled with remarkable growth and has become a pivotal player in the logistics space.
She is humble in all her accomplishments but recognizes there is still work to be done.
"I take pride in my role, but I also feel like I have a responsibility to mentor more women in this space, for leadership roles," she affirms, emphasizing the importance of mentorship, representation, and empowerment. As a woman navigating a predominantly male-dominated industry, Sonal acknowledges the challenges she's faced. "There are certain gender biases that still exist, it takes time to break those stigmas," she observes. Despite these obstacles, Sonal remains resilient, offering words of encouragement to aspiring women in the field. "Don't give up, and just keep doing your best," she advises, embodying perseverance and determination.
She is passionate about the powerful role of encouragement and mentorship, as she knows first-hand how it feels when someone believes in you more than you believe in yourself. She recalls what made her stay on at her first freight forwarding company, "I actually didn't want to stay, but the head of the organization loved my work and encouraged me that I could succeed. I think the faith and belief he showed in me then was something that influenced me to stay. And history repeated itself at JAS, where leadership has entrusted the same confidence in me and gave me an opportunity which I couldn't have dreamed for myself, at least not so soon. This is a great sign at JAS with male allies promoting inclusivity and driving the change."
Sonal remembers how that empowerment made her feel and now ingrains the same sentiment into her leadership philosophy. "Failures are yours, and success belongs to the team," she asserts, embodying a collaborative approach to leadership. She champions democratic decision-making and fosters a culture of open communication and feedback, recognizing the value of diverse perspectives.
In addition to her professional endeavors, Sonal is a devoted mother of two teenage boys and is a loving daughter. Balancing her career with family responsibilities, she finds fulfillment in nurturing her children and maintaining strong ties with her parents – all with the support of her spouse, without which it would have been impossible. "I'm trying my best to raise them as men a society would like to see," Sonal lovingly shares.
Sonal's journey is a testament to the power of passion, resilience, and dedication. As she continues to pave the way for women in logistics, her impact extends far beyond the boardroom, inspiring future generations of female leaders.
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Riyadh, Saudi Arabia, March 24, 2025 – JAS and Naqel have signed a Memorandum of Understanding (MoU) to establish a strategic partnership. The partnership will combine Naqel's robust regional network with JAS's global logistics expertise.
Naqel, a subsidiary of Saudi Post Logistics (SPL) provides comprehensive coverage across the GCC region. By partnering with JAS, one of the largest and fastest-growing privately-owned logistics companies, both organizations are well-positioned to support the Kingdom's ambitious plans and strengthen its role as a global logistics hub.
"This partnership marks an exciting milestone for JAS as we expand our presence in Saudi Arabia," said Erwin Wittemaier, Area VP of JAS Middle East. "By combining our global reach with Naqel's deep-rooted regional expertise, we can unlock the full potential of the highly promising Saudi Arabian market."
Dr. Sohail Choudhry, CEO of Naqel Express and Group Chief Commercial Officer of SPL said “This partnership is a bold step towards strengthening our joint position in the region, opening new trade lanes and supporting our SPL Group vision to be a National Logistics champion which reimagines logistics and enhances experiences for our customers”
The MoU was signed by Dr. Adnan Almazrooa, Deputy CEO of Naqel, and Erwin Wittemaier, Area VP of JAS Middle East, in the presence of Dr. Sohail Choudhry, CEO of Naqel, Justin Sloan, Chief of Freight Forwarding at Naqel, and senior leaders from both organizations.
This collaboration aims to develop strategic trade lanes, mitigate supply chain disruptions, and provide multi-modal logistics solutions that drive efficiency and resilience.
By working together, JAS and Naqel will contribute to the Kingdom's Vision 2030 goals of enhancing trade integration, accelerating economic diversification, and fostering sustainable logistics solutions.
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About JAS
JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, USA, and supported by 7,000+ team members in more than 100 countries, it builds innovative and sustainable solutions that focus on customer needs and a better future for all. At the heart of JAS's success is its people who deliver customer value. As one of the largest and fastest-growing privately-owned logistics companies, JAS is committed to creating opportunities for our communities, customers, and colleagues to thrive. Together.
About Naqel Express by SPL
NAQEL Express by SPL has been operating in the MENA region since 2005 and is now a proud member of the Saudi Post family. With a presence in 16 countries, it has established itself as a formidable force in logistics. With its unrivaled distribution network and robust fleet, NAQEL seamlessly connects you with even the most remote corners of Saudi Arabia.
NAQEL provides tailored solutions and services such as speedy e-commerce and courier delivery, efficient road transport, smart warehousing and order fulfillment, global air and sea freight forwarding, seamless supply chain solutions, project management, 3PL services, and easy customs clearance. Committed to delivering innovative and sustainable solutions with a focus on environmental responsibility, NAQEL strives to lead the logistics industry towards a greener and more sustainable future.
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JAS is excited to announce its participation in LogiPharma 2025, the leading global supply chain conference for the life sciences industry. Taking place from April 8-10 at the Centre de Congrès de Lyon, France, the event brings together key industry leaders to discuss innovations and best practices in logistics.
As a trusted logistics partner, JAS will be exhibiting at Booth 71, where attendees can connect with our experts to explore cutting-edge cold chain solutions, temperature-controlled logistics, and end-to-end supply chain strategies tailored for the industry.
Continuing our tradition, the team will also take part in the LogiPharma 5K Run on Wednesday, April 8, at 7 AM.
Join us at LogiPharma 2025 to discover how we are driving innovation in logistics and ensuring supply chain excellence for our partners around the world.
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