JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
In 2023, JAS Worldwide achieved meaningful milestones in sustainability by embodying a global commitment to responsible business practices. From forming a dedicated sustainability team to driving climate protection initiatives and social responsibility activities, JAS continues its journey as a responsible corporate citizen.
The year began with foundational steps, including the creation of a Worldwide Sustainability Team, and Materiality Analysis, identifying key sustainability issues. Followed by Sustainability Training to empower the sales force, integrating sustainable practices into customer interactions.
April saw JAS calculate its Scope 3 emissions automatically per shipment, gaining insights for targeted reductions. Moreover, JAS led a global Earth Day campaign, with colleagues undertaking projects like cleaning up streets and beaches – Corporate volunteering continued all year round, reinforcing the company's dedication to social responsibility with the Bruni Foundation.
Throughout the year, JAS nominated Sustainability Ambassadors to expand their reach on a local level, submitted to the Carbon Disclosure Project (CDP), and launched an internal Sustainability Community channel open to all employees to engage on sustainability topics.
In June, the company joined the Science-Based Targets initiative (SBTi), committing to set science-based targets through towards Net Zero 2050. In July, JAS Sweden introduced the first electric truck, introducing greener road freight transportation options for our customers.
To enhance customer visibility and reduce emissions, JAS launched the JAS SmartHub emissions simulation tool in August. Simultaneously, an internal monthly Sustainability Webinar series was initiated to raise awareness among employees, ensuring that sustainability remains at the forefront of the company's operations.
JAS joined the UN Global Compact in September highlighting its commitment to upholding universal principles on human rights, labor, environment, and anti-corruption. The company actively deployed external awareness campaigns and kicked off the Bruni Foundation's "Pay it Forward" program with the aim of promoting employee engagement while supporting local communities in need and the environment.
JAS continued its sustainability journey in October by submitting a new EcoVadis assessment, and launching the Sustainable Marine Biofuel insetting product, which enables our customers to save up to 100% CO2e reduction of their shipment (versus equivalent fossil fuels) through overallocation.
In November, JAS became a Blue Whales Blue Skies program ambassador, a program that aims to reduce vessel speeds along the California coast to protect endangered whales, reduce fuel consumption and regional greenhouse gas emissions. Additionally, the company launched an emissions reporting feature on the SmartHub platform, and provided top management with sustainability learning sessions.
JAS expresses sincere gratitude to all partners, customers, employees, and the community for the great collaboration and shared values on sustainability topics. Sustainability is a collective effort, and we appreciate the contributions of each stakeholder. Looking back on a transformative year, we express thanks for your collaboration, and we eagerly anticipate continuing to drive the sustainability agenda even further in 2024, building on the momentum of shared commitment and responsibility.
We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.
What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.
Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.
Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.
JAS China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges JAS’s commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of JAS China, and Mario Tasso, Regional Account Manager JAS APAC, accepted the award on behalf of the company.
“This recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,” said Cissy Lu.
JAS's Commitment to Sustainability
A look at JAS China’s continuing efforts in environmental, social, and governance (ESG) excellence.
Key Achievements
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JAS is proud to be part of Lufthansa Cargo’s expanded network to Italy through its partnership with ITA Airways—and to be on board one of the inaugural flights from Brazil to Italy on June 16.
As part of our ongoing commitment to a more sustainable future, we booked the “Sustainable Choice” Add-on Service and purchased an additional 10,000 liters of Sustainable Aviation Fuel (SAF) to help reduce CO₂ emissions from the very start.
Together with Lufthansa Cargo, we're helping to shape the future of greener supply chains.
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