JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Whether scaling snow-capped mountains peaks or elevating client strategies, Cissy Lu, JAS China's Country Head of Sales, always sets her sights beyond the horizon.
Navigating the complex landscape of global logistics, Cissy Lu has carved out a remarkable path to become the Chief Commercial Officer of JAS China. Her journey is a testament to the power of curiosity, adaptability, and passion for customer growth.
From Humble Beginnings to Global Reach
Cissy's career began without a clear roadmap, driven only by a desire to work in sales. Her entry into the logistics world came through an organization specializing in courier services, where she first experienced the adventure of working for a company with global reach. "Logistics and supply chain management was a new concept for China when I started my career," Lu recalls. "I found the prospect exciting, especially working with an American company with a global footprint."
However, Lu's appetite for learning and growth soon led her to seek deeper experiences in the industry. She accepted a new role where she honed her skills in account management and branch leadership. This move allowed her to dive deeper into creating tailored solutions for customers – a passion that would define her career.
The Power of Perspective: Big and Small
Lu's career path is marked by strategic moves between large corporations and smaller, specialized firms. Looking for a new challenge, she joined a company specializing in food, beverage, and spirits transportation. This shift allowed her to combine her commercial expertise with people management skills in a more focused environment.
"Working for smaller companies, you don't have the resources that the 'giants' do," Lu explains. "You have to manage the customers yourself and strategize more." This experience proved invaluable when she joined JAS in April 2022, bringing her strategic thinking to a larger platform.
Leadership in Action: Making the Impossible Possible
Lu's leadership philosophy is rooted in action and adaptability. "Learning by doing" is her approach, emphasizing that leadership styles evolve with experience. She advocates for situational leadership, stressing the importance of emotional intelligence and personal connections.
Her mantra, "Make the impossible possible and always have a contingency plan," came into play when she started at JAS during the Shanghai lockdown. Undeterred, Lu saw it as an opportunity to build rapport with her team, encouraging everyone to turn on their cameras during virtual meetings – a move that challenged cultural norms but fostered closer connections.
Championing Women in Logistics
When asked about working in a male-dominated industry, Lu offers a balanced perspective. "Men and women have a good balance and are complementary to each other," she states. "It shouldn't be a 'one is better than another' situation." Her leadership at JAS China is a testament to this belief, with women comprising a significant portion of the operations staff.
The Horizon Strategy: Elevating Customer Devotion
Under Lu's guidance, the China office has implemented the "Horizon Strategy," focusing on people, customer devotion, and tailor-made solutions. Her approach to upleveling customer service is both practical and inspiring. "Every idea doesn't have to be a big idea," she tells her team, "But it does have to show that you're willing to go the extra mile."
The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have reached a tentative agreement on a new six-year Master Contract, helping to provide stability for East and Gulf Coast ports. The agreement, announced on January 8, 2025, prevents a potential work stoppage scheduled for January 15.
In a joint statement, the ILA and USMX highlighted the agreement's importance: "This agreement protects current ILA jobs and establishes a framework for implementing technologies that will create more jobs while modernizing East and Gulf coast ports – making them safer and more efficient, and creating the capacity they need to keep our supply chains strong."
The contract, which is subject to ratification by both parties, supports job creation and port efficiency while helping sustain the U.S. economy's role in global trade. Further details will remain confidential until the review and approval process is complete.
This milestone agreement marks a collaborative step forward for the maritime industry, ensuring stability and growth in the years to come.
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Buenos Aires, Argentina –– JAS Worldwide is proud to announce that its Argentina office has been recognized as a Great Place to Work for the fifth consecutive year. This award highlights the teams commitment to creating a positive and inclusive workplace culture where employees feel valued, supported, and empowered to thrive.
The recognition as a Great Place to Work is based on direct feedback from employees and reflects JAS Argentina’s dedication to upholding the highest standards in workplace excellence.
“We are honored to receive this recognition for the fifth year in a row,” said Patricio Pranzetti, Managing Director of JAS Argentina. “Our team is the heart of our success, and this achievement reflects their passion, dedication, and commitment to building a workplace where everyone can excel. Together, we will continue to create a culture of innovation, trust, and excellence.”
JAS Argentina’s recognition underscores the company’s broader global vision to create a unified, inclusive, and engaging work environment across all its offices. By investing in people, processes, and technology, JAS Worldwide empowers its employees to deliver exceptional service and innovative solutions to customers around the world.
JAS Argentina is honored to celebrate this milestone alongside its talented team and looks forward to continuing its legacy of excellence in the years ahead.
JAS Projects and JAS Sweden are proud to share an exciting achievement in heavy transport, executed deep in northern Sweden near the Polar Circle. This unique project involves the movement of oversized cargo through challenging winter conditions, where temperatures plummet as low as minus 15 degrees Celsius.
The cargos dimensions are impressive:
Transporting such massive loads requires meticulous planning, technical expertise, and flawless teamwork—all of which were on full display as our team worked tirelessly to ensure safe and efficient delivery through the icy terrain.
Luiz Dos Santos, Project Coordinator at JAS Projects, accompanied the operation and shared his firsthand experience. For Luiz, this was his first opportunity to be on-site for a heavy-lift transport, and it proved to be both thrilling and educational:
"A thrilling mission in the far north. I accompanied the heavy transport from start to finish through the icy winter landscape of northern Sweden. It was an extraordinary and impressive experience to see the required precision and flawless teamwork with my own eyes. The execution, as well as the planning, are significantly more complex than they often appear from the desk. So, it was all the more helpful to have experienced the entire process firsthand."
This operation is a testament to the team's commitment to excellence, even in extreme environments. From intricate planning to navigating unpredictable Arctic conditions, the success of this transport highlights our ability to deliver solutions tailored to every challenge.
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