JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Whether scaling snow-capped mountains peaks or elevating client strategies, Cissy Lu, JAS China's Country Head of Sales, always sets her sights beyond the horizon.
Navigating the complex landscape of global logistics, Cissy Lu has carved out a remarkable path to become the Chief Commercial Officer of JAS China. Her journey is a testament to the power of curiosity, adaptability, and passion for customer growth.
From Humble Beginnings to Global Reach
Cissy's career began without a clear roadmap, driven only by a desire to work in sales. Her entry into the logistics world came through an organization specializing in courier services, where she first experienced the adventure of working for a company with global reach. "Logistics and supply chain management was a new concept for China when I started my career," Lu recalls. "I found the prospect exciting, especially working with an American company with a global footprint."
However, Lu's appetite for learning and growth soon led her to seek deeper experiences in the industry. She accepted a new role where she honed her skills in account management and branch leadership. This move allowed her to dive deeper into creating tailored solutions for customers – a passion that would define her career.
The Power of Perspective: Big and Small
Lu's career path is marked by strategic moves between large corporations and smaller, specialized firms. Looking for a new challenge, she joined a company specializing in food, beverage, and spirits transportation. This shift allowed her to combine her commercial expertise with people management skills in a more focused environment.
"Working for smaller companies, you don't have the resources that the 'giants' do," Lu explains. "You have to manage the customers yourself and strategize more." This experience proved invaluable when she joined JAS in April 2022, bringing her strategic thinking to a larger platform.
Leadership in Action: Making the Impossible Possible
Lu's leadership philosophy is rooted in action and adaptability. "Learning by doing" is her approach, emphasizing that leadership styles evolve with experience. She advocates for situational leadership, stressing the importance of emotional intelligence and personal connections.
Her mantra, "Make the impossible possible and always have a contingency plan," came into play when she started at JAS during the Shanghai lockdown. Undeterred, Lu saw it as an opportunity to build rapport with her team, encouraging everyone to turn on their cameras during virtual meetings – a move that challenged cultural norms but fostered closer connections.
Championing Women in Logistics
When asked about working in a male-dominated industry, Lu offers a balanced perspective. "Men and women have a good balance and are complementary to each other," she states. "It shouldn't be a 'one is better than another' situation." Her leadership at JAS China is a testament to this belief, with women comprising a significant portion of the operations staff.
The Horizon Strategy: Elevating Customer Devotion
Under Lu's guidance, the China office has implemented the "Horizon Strategy," focusing on people, customer devotion, and tailor-made solutions. Her approach to upleveling customer service is both practical and inspiring. "Every idea doesn't have to be a big idea," she tells her team, "But it does have to show that you're willing to go the extra mile."
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Riyadh, Saudi Arabia, March 24, 2025 – JAS and Naqel have signed a Memorandum of Understanding (MoU) to establish a strategic partnership. The partnership will combine Naqel's robust regional network with JAS's global logistics expertise.
Naqel, a subsidiary of Saudi Post Logistics (SPL) provides comprehensive coverage across the GCC region. By partnering with JAS, one of the largest and fastest-growing privately-owned logistics companies, both organizations are well-positioned to support the Kingdom's ambitious plans and strengthen its role as a global logistics hub.
"This partnership marks an exciting milestone for JAS as we expand our presence in Saudi Arabia," said Erwin Wittemaier, Area VP of JAS Middle East. "By combining our global reach with Naqel's deep-rooted regional expertise, we can unlock the full potential of the highly promising Saudi Arabian market."
Dr. Sohail Choudhry, CEO of Naqel Express and Group Chief Commercial Officer of SPL said “This partnership is a bold step towards strengthening our joint position in the region, opening new trade lanes and supporting our SPL Group vision to be a National Logistics champion which reimagines logistics and enhances experiences for our customers”
The MoU was signed by Dr. Adnan Almazrooa, Deputy CEO of Naqel, and Erwin Wittemaier, Area VP of JAS Middle East, in the presence of Dr. Sohail Choudhry, CEO of Naqel, Justin Sloan, Chief of Freight Forwarding at Naqel, and senior leaders from both organizations.
This collaboration aims to develop strategic trade lanes, mitigate supply chain disruptions, and provide multi-modal logistics solutions that drive efficiency and resilience.
By working together, JAS and Naqel will contribute to the Kingdom's Vision 2030 goals of enhancing trade integration, accelerating economic diversification, and fostering sustainable logistics solutions.
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About JAS
JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, USA, and supported by 7,000+ team members in more than 100 countries, it builds innovative and sustainable solutions that focus on customer needs and a better future for all. At the heart of JAS's success is its people who deliver customer value. As one of the largest and fastest-growing privately-owned logistics companies, JAS is committed to creating opportunities for our communities, customers, and colleagues to thrive. Together.
About Naqel Express by SPL
NAQEL Express by SPL has been operating in the MENA region since 2005 and is now a proud member of the Saudi Post family. With a presence in 16 countries, it has established itself as a formidable force in logistics. With its unrivaled distribution network and robust fleet, NAQEL seamlessly connects you with even the most remote corners of Saudi Arabia.
NAQEL provides tailored solutions and services such as speedy e-commerce and courier delivery, efficient road transport, smart warehousing and order fulfillment, global air and sea freight forwarding, seamless supply chain solutions, project management, 3PL services, and easy customs clearance. Committed to delivering innovative and sustainable solutions with a focus on environmental responsibility, NAQEL strives to lead the logistics industry towards a greener and more sustainable future.
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JAS is excited to announce its participation in LogiPharma 2025, the leading global supply chain conference for the life sciences industry. Taking place from April 8-10 at the Centre de Congrès de Lyon, France, the event brings together key industry leaders to discuss innovations and best practices in logistics.
As a trusted logistics partner, JAS will be exhibiting at Booth 71, where attendees can connect with our experts to explore cutting-edge cold chain solutions, temperature-controlled logistics, and end-to-end supply chain strategies tailored for the industry.
Continuing our tradition, the team will also take part in the LogiPharma 5K Run on Wednesday, April 8, at 7 AM.
Join us at LogiPharma 2025 to discover how we are driving innovation in logistics and ensuring supply chain excellence for our partners around the world.
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