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JAS Worldwide

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Beyond the Numbers: Maria Limberg's Holistic Approach to Finance and Leadership

By
March 29, 2024
Maria Limberg, Regional Finance Director, JAS Nordics and Baltics
Maria Limberg, Regional Finance Director, JAS Nordics and Baltics

Maria Limberg considers herself “more than just an accountant.” “Finance is pretty basic, but it’s more than just the numbers,” she explains. What sets Maria apart is her holistic approach to finance. She recognizes the importance of deep industry knowledge, asserting that, for her, understanding the intricacies of logistics and supply chain is crucial to accurately interpreting financial data.

She hasn’t always been an expert at crunching numbers for logistics companies though.  

After studying finance for four years, she found herself navigating a tough job market and eventually started at a call center as a debt collector. The work was grueling, and she knew she wasn’t putting her talents to use. So, when the role of a Finance Assistant at a logistics company presented itself, she took a leap of faith and accepted. “It wasn’t the type of role or industry I initially saw myself in, but it seemed better than working for a collection agency,” she reminisces.

Despite her initial reservations, Maria embraced the role and quickly adopted a deep interest in understanding the 'how' and the 'what' that drive supply chains forward. What began as a leap of faith blossomed into a career where Maria found herself as a leader and “voice of reason” for many projects and initiatives.  

While one might assume that being a woman in finance in an already male-dominated industry would come with its obstacles, Maria acknowledges she is lucky that she hasn’t felt the pressure of any of those stigmas. “My approach has always been, do the work you know how to do, work hard, and appreciation will come. I’ve always felt that support,” she reflects.  

This constant support coupled with her tenacious and unrelenting spirit has enabled her to drive innovation and automation, often advocating for solutions where others initially did not see the benefit. She has played a crucial role in revolutionizing finance processes and enhancing efficiency within her team and beyond.

Alongside her dedication to invention and efficiency lies a passion for mentorship and leadership.  Maria's leadership principles revolve around collaboration and empowerment – as she knows firsthand how empowerment can help guide one’s path. In the past, Maria has worked as a mentor for new residents of Sweden, helping international professionals navigate the job search process in tandem with learning the norms of the Swedish culture. “It’s the cultural things that these very educated and experienced professionals need help with. They are very qualified, but even advising on how long to wait to call back for a job have been bits of advice that have made a big impact,” she shares. For her teams, she prioritizes this same environment of transparency where team members feel valued and encouraged to voice their opinions.

Maria's positive attitude and resilience are evident. She emphasizes the importance of cultural alignment and teamwork in overcoming obstacles and driving success. Beyond her professional endeavors, Maria finds fulfillment in her role as a mother to two sons, actively participating in their extracurricular activities. “If I’m not at the office, I’m at a game,” she mentions with a smile.

Her journey epitomizes resilience, passion, and the transformative power of taking a leap of faith. So now, when people ask Maria, “Why logistics,” her answer is, “Why not logistics?”

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Parker Hannifin has recognized JAS with its International Freight Forwarder of the Year award for 2025

Once again, Parker Hannifin has recognized JAS with its International Freight Forwarder of the Year award for 2025. Parker Hannifin, a Fortune 250 global leader in motion and control technologies, serves a wide range of industries including aerospace, climate control, filtration, and automation. The company highlighted JAS’s cybersecurity and sustainability efforts, on-time delivery, and commitment to continuous improvement as key reasons for selecting JAS as this year’s recipient.

This marks the third time JAS has been honored with this award, having previously received the recognition in 2017 and 2020. Being named  International Freight Forwarder of the Year once again underscores JAS’s ongoing commitment to delivering customer value, consistent partnership, and excellence in global logistics solutions.

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We would like to remind our customers of the implementation of the Import Control System 2 (ICS2), the European Union’s enhanced pre-arrival safety and security program for cargo entering or transiting through EU Member States, as well as Norway, Switzerland, and Northern Ireland. Effective 1 September 2025, ICS2 became mandatory across all modes of transport—air, ocean, road, and rail. This regulation requires the submission of detailed shipment data via an Entry Summary Declaration (ENS) prior to cargo arrival at the EU border.

What You Need to Know ICS2 is designed to:

  • Strengthen EU border security
  • Enable early risk assessment
  • Facilitate legitimate trade
  • Prevent delays and penalties due to non-compliance

Your Responsibilities as a Shipper or Cargo Owner

To ensure compliance and avoid disruptions, please take note of the following obligations:

Data Submission Requirements

You must provide:

  • A complete and accurate commercial description of each item
  • A valid Harmonized System (HS) code, consisting of at least six digits—though in many cases, EU customs may require eight digits or the full tariff code.
  • A valid Economic Operator Registration and Identification (EORI) number for the EU consignee/importer (and for other parties in the EU where applicable)
  • Full details of all parties involved (seller, buyer, consignor, consignee)

Filing Responsibilities

  • Freight Forwarders/NVOCCs: File ENS at the house bill level.
  • Carriers: File ENS at the master bill level.
  • Consignees: Provide valid EORI numbers to ensure accurate filing.

Non-Compliance Risks Failure to comply with ICS2 requirements may lead to:

  • Shipments being delayed, rejected, or held at EU borders
  • Customs inspections and possible administrative penalties
  • Additional costs related to storage or missed deliveries

Recommended Actions to prepare for ICS2 compliance:

  • Audit your product master data for HS codes and descriptions
  • Standardize commercial invoices and packing lists
  • Validate and integrate EORI numbers into your systems
  • Establish clear communication protocols with your logistics partners
  • Ensure complete shipment data is provided to your freight forwarder in time for ENS filing (e.g., at least 24 hours before vessel loading for ocean freight).

Technology & Support

In response to the EU’s Import Control System 2 (ICS2) requirements, we want to reassure our customers that our experienced staff and systems are fully prepared to manage the necessary data submissions and compliance procedures on your behalf. To support this service and ensure the smooth processing of your shipments, a compliance handling fee will apply. This fee covers the administrative effort and data validation to meet the latest EU regulations efficiently and accurately.


We are also investing in digital tools and customs platforms to automate data validation and submission, reducing manual errors and ensuring timely compliance. If you have any questions or would like guidance on preparing your shipment data, please contact your JAS account representative.

JAS has been awarded a Silver Medal in the EcoVadis sustainability assessment, achieving a score of 75 points.

JAS has been awarded a Silver Medal in the EcoVadis sustainability assessment, achieving a score of 75 points. This marks a 15-point improvement from last year’s Bronze rating and places JAS among the top 15% of companies assessed globally.

EcoVadis is one of the world’s most trusted providers of business sustainability ratings, evaluating over 130,000 companies across four categories: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement.

In the latest assessment, JAS received particularly strong recognition in the Environment category (91/100), reflecting our focus on decarbonization, responsible resource use, and advancing sustainable logistics solutions. JAS also recorded solid progress in Labor & Human Rights, Ethics, and Sustainable Procurement, showing how JAS is working to embed responsible practices across its global operations and supply chain.

Andrea Goeman, SVP Sustainability, JAS, commented:

“We are proud to see our progress recognized with the EcoVadis Silver Medal. This achievement reflects the collaboration across our global teams and our strong commitment to building a more sustainable future for our customers, partners, and communities. While this is an important milestone, we will continue to strengthen our practices to further improve our performance in the years ahead.”

With a score of 75 points, JAS now ranks in the 92nd percentile of all companies assessed by EcoVadis. This performance not only supports many of our customers’ supplier selection and evaluation processes, but also highlights the steady progress we are making year over year.

As JAS continues its sustainability journey, the company remains focused on driving measurable improvements across its operations and working closely with customers and partners to reduce environmental impact and achieve shared sustainability goals.

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