JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Maria Limberg considers herself “more than just an accountant.” “Finance is pretty basic, but it’s more than just the numbers,” she explains. What sets Maria apart is her holistic approach to finance. She recognizes the importance of deep industry knowledge, asserting that, for her, understanding the intricacies of logistics and supply chain is crucial to accurately interpreting financial data.
She hasn’t always been an expert at crunching numbers for logistics companies though.
After studying finance for four years, she found herself navigating a tough job market and eventually started at a call center as a debt collector. The work was grueling, and she knew she wasn’t putting her talents to use. So, when the role of a Finance Assistant at a logistics company presented itself, she took a leap of faith and accepted. “It wasn’t the type of role or industry I initially saw myself in, but it seemed better than working for a collection agency,” she reminisces.
Despite her initial reservations, Maria embraced the role and quickly adopted a deep interest in understanding the 'how' and the 'what' that drive supply chains forward. What began as a leap of faith blossomed into a career where Maria found herself as a leader and “voice of reason” for many projects and initiatives.
While one might assume that being a woman in finance in an already male-dominated industry would come with its obstacles, Maria acknowledges she is lucky that she hasn’t felt the pressure of any of those stigmas. “My approach has always been, do the work you know how to do, work hard, and appreciation will come. I’ve always felt that support,” she reflects.
This constant support coupled with her tenacious and unrelenting spirit has enabled her to drive innovation and automation, often advocating for solutions where others initially did not see the benefit. She has played a crucial role in revolutionizing finance processes and enhancing efficiency within her team and beyond.
Alongside her dedication to invention and efficiency lies a passion for mentorship and leadership. Maria's leadership principles revolve around collaboration and empowerment – as she knows firsthand how empowerment can help guide one’s path. In the past, Maria has worked as a mentor for new residents of Sweden, helping international professionals navigate the job search process in tandem with learning the norms of the Swedish culture. “It’s the cultural things that these very educated and experienced professionals need help with. They are very qualified, but even advising on how long to wait to call back for a job have been bits of advice that have made a big impact,” she shares. For her teams, she prioritizes this same environment of transparency where team members feel valued and encouraged to voice their opinions.
Maria's positive attitude and resilience are evident. She emphasizes the importance of cultural alignment and teamwork in overcoming obstacles and driving success. Beyond her professional endeavors, Maria finds fulfillment in her role as a mother to two sons, actively participating in their extracurricular activities. “If I’m not at the office, I’m at a game,” she mentions with a smile.
Her journey epitomizes resilience, passion, and the transformative power of taking a leap of faith. So now, when people ask Maria, “Why logistics,” her answer is, “Why not logistics?”
Tariff regulations are evolving—are you prepared? Watch our exclusive webinar featuring JAS experts Laurie Arnold and Scott Cassell as they break down the latest updates on:
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Riyadh, Saudi Arabia, March 24, 2025 – JAS and Naqel have signed a Memorandum of Understanding (MoU) to establish a strategic partnership. The partnership will combine Naqel's robust regional network with JAS's global logistics expertise.
Naqel, a subsidiary of Saudi Post Logistics (SPL) provides comprehensive coverage across the GCC region. By partnering with JAS, one of the largest and fastest-growing privately-owned logistics companies, both organizations are well-positioned to support the Kingdom's ambitious plans and strengthen its role as a global logistics hub.
"This partnership marks an exciting milestone for JAS as we expand our presence in Saudi Arabia," said Erwin Wittemaier, Area VP of JAS Middle East. "By combining our global reach with Naqel's deep-rooted regional expertise, we can unlock the full potential of the highly promising Saudi Arabian market."
Dr. Sohail Choudhry, CEO of Naqel Express and Group Chief Commercial Officer of SPL said “This partnership is a bold step towards strengthening our joint position in the region, opening new trade lanes and supporting our SPL Group vision to be a National Logistics champion which reimagines logistics and enhances experiences for our customers”
The MoU was signed by Dr. Adnan Almazrooa, Deputy CEO of Naqel, and Erwin Wittemaier, Area VP of JAS Middle East, in the presence of Dr. Sohail Choudhry, CEO of Naqel, Justin Sloan, Chief of Freight Forwarding at Naqel, and senior leaders from both organizations.
This collaboration aims to develop strategic trade lanes, mitigate supply chain disruptions, and provide multi-modal logistics solutions that drive efficiency and resilience.
By working together, JAS and Naqel will contribute to the Kingdom's Vision 2030 goals of enhancing trade integration, accelerating economic diversification, and fostering sustainable logistics solutions.
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About JAS
JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, USA, and supported by 7,000+ team members in more than 100 countries, it builds innovative and sustainable solutions that focus on customer needs and a better future for all. At the heart of JAS's success is its people who deliver customer value. As one of the largest and fastest-growing privately-owned logistics companies, JAS is committed to creating opportunities for our communities, customers, and colleagues to thrive. Together.
About Naqel Express by SPL
NAQEL Express by SPL has been operating in the MENA region since 2005 and is now a proud member of the Saudi Post family. With a presence in 16 countries, it has established itself as a formidable force in logistics. With its unrivaled distribution network and robust fleet, NAQEL seamlessly connects you with even the most remote corners of Saudi Arabia.
NAQEL provides tailored solutions and services such as speedy e-commerce and courier delivery, efficient road transport, smart warehousing and order fulfillment, global air and sea freight forwarding, seamless supply chain solutions, project management, 3PL services, and easy customs clearance. Committed to delivering innovative and sustainable solutions with a focus on environmental responsibility, NAQEL strives to lead the logistics industry towards a greener and more sustainable future.
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JAS is excited to announce its participation in LogiPharma 2025, the leading global supply chain conference for the life sciences industry. Taking place from April 8-10 at the Centre de Congrès de Lyon, France, the event brings together key industry leaders to discuss innovations and best practices in logistics.
As a trusted logistics partner, JAS will be exhibiting at Booth 71, where attendees can connect with our experts to explore cutting-edge cold chain solutions, temperature-controlled logistics, and end-to-end supply chain strategies tailored for the industry.
Continuing our tradition, the team will also take part in the LogiPharma 5K Run on Wednesday, April 8, at 7 AM.
Join us at LogiPharma 2025 to discover how we are driving innovation in logistics and ensuring supply chain excellence for our partners around the world.
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