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Breaking Stereotypes: Women Redefining Tech Careers at JAS

By
March 22, 2024
In recognition of Women's History Month and International Women's Day, we proudly highlight the remarkable journeys of three outstanding leaders from our Information Technology team: Linda Tallent, Irene Snyman, and Lizelle Britz.
In recognition of Women's History Month and International Women's Day, we proudly highlight the remarkable journeys of three outstanding leaders from our Information Technology team: Linda Tallent, Irene Snyman, and Lizelle Britz.

As we celebrate the launch of our Women@JAS program, Women's History Month, and recognize International Women's Day, we shine a spotlight on three of our Information Technology team leads, Linda Tallent, Irene Snyman, and Lizelle Britz, whose collective experiences personify resilience, determination, and leadership in a traditionally male-dominated field. These three accomplished JAS women are breaking barriers and shaping the future of technology within the logistics industry.  


At the Atlanta Worldwide headquarters, Linda Tallent champions the adage, "You can teach people anything, but you can't teach them to care." Linda knows firsthand the importance of a leader and a team that cares. "I ended up in IT; it was never a conscious decision. There have been times where I thought I was in over my head, but I stayed because of the people," she recounts how she grew her career at JAS. "I'm not a programmer. I'm not a coder. I'm not a developer. That's not how I see my role. My role is to build and empower the team and help everyone grow in their careers," she explains. At JAS, Linda has essentially done it all – she's served as an air import clerk, traffic manager, and customer broker; under her guidance, the global Helpdesk system was established – the list goes on. As JAS IT grew from the less-than-twenty-person team when she first started, so did Linda's capacity for management and leading teams to success. Her firm belief in the power of collaboration and inclusivity has propelled her to the forefront of initiatives, "you take the opportunities and take the chances. You're not always going to succeed, but even if you fail, you will still learn," she shares. For the last 26 years, Linda's journey has served as an inspiration for many women and will continue to prove invaluable to the next generation of Women@JAS.  


In South Africa, Irene Snyman's journey in technology began as an ERP consultant while completing her Master's degree in Computer Science. "I didn't grow up thinking that I wanted to be in IT; it was an opportunity that came my way," Irene recalls. When accepting her initial role at JAS, she dived in without fully understanding what the role entailed. "I had no idea what I was going to do, just that it revolved around integration and projects," she recounts. There have been many times where she had to learn to be confident with being the only woman or the youngest in a room. "I had to be comfortable and understand that I also had something of value to offer." Now, as a global leader in IT and in her dual role, she balances work-life integration. "I don't think of it as work-life balance because a scale is always going to lean one way more than the other. I think integration is a better term; it's more feasible in terms of long-term sustainability," Irene explains. She constantly strives to be present in every aspect of her life, from quality time with her family to working with her team. When liaising with the university students, she encourages them to follow their passion, regardless of preconceived stereotypes. "There was always a consensus that you need to be a developer, to be in IT and that is not the case. There are no rules, just follow your heart and work hard". Her leadership style revolves around servant leadership, nurturing each team member's growth with a unique approach. "My journey highlights the importance of breaking barriers with passion and dedication, proving that authenticity transcends stereotypes in the tech world."


Meanwhile, within the same Port Elizabeth office, Lizelle Britz's career trajectory is marked by assertive and decisive ambition. She knew she enjoyed working with computers, and after a quick stint pursuing work in the education sector, she returned to earn a technology degree. She didn't care that she was often the oldest in her classroom – she knew she was where she belonged. This was even more apparent when she started her first role in IT the day after her final exam at university. What began as a developer role molded into a management role where she now can focus on what's important to her – mentorship and leading teams. "When someone from my team leaves for a new opportunity, my goal is for them to be a better version of themselves than when they first started. Whether that be a better coder, a better developer – I want them to be proud of that version of themselves," she explains her approach to leadership. There are also times when she needs to be transparent and honest with her team, knowing that this is what propels them to do better. "Working on your inner confidence is so important so that when someone does doubt you, you don't take it personally because you know within yourself that you are capable," she advises when asked if she's faced challenges from being a woman in a male-dominated industry. When asked about her proudest career accomplishment, she reflects, "I think where I am right now. It's a busy season in life, but it's so rewarding to see and feel the positive impact my team is making."


As we honor the diverse journeys of Linda, Irene, and Lizelle, we are reminded that though we might not always have the answer, what's meant to be will always find us – that is, with a bit of hard work, passion, and commitment. Their collective stories serve as a reminder of the limitless potential that lies within each of us to effect positive change and drive innovation in an ever-changing world.

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Meet the JAS team at Booth 71 LogiPharma 2025.

JAS is excited to announce its participation in LogiPharma 2025, the leading global supply chain conference for the life sciences industry. Taking place from April 8-10 at the Centre de Congrès de Lyon, France, the event brings together key industry leaders to discuss innovations and best practices in logistics.

As a trusted logistics partner, JAS will be exhibiting at Booth 71, where attendees can connect with our experts to explore cutting-edge cold chain solutions, temperature-controlled logistics, and end-to-end supply chain strategies tailored for the industry.

Continuing our tradition, the team will also take part in the LogiPharma 5K Run on Wednesday, April 8, at 7 AM.  

Join us at LogiPharma 2025 to discover how we are driving innovation in logistics and ensuring supply chain excellence for our partners around the world.

JAS completes the Acquisition of IAA

ATLANTA, February 20, 2025 – JAS, a global leader in logistics and supply chain solutions, has successfully completed its acquisition of International Airfreight Associates B.V. ("IAA"), a specialized provider of Air, Ocean and Road Freight services headquartered in the Netherlands. This milestone follows the signing of the Share Purchase Agreement (SPA) announced in December 2024 and marks the official integration of IAA into the JAS network.

"The acquisition of IAA strengthens the JAS global logistics portfolio and access to key markets, particularly in the time-critical perishable goods sector," said Marco Rebuffi, CEO and President of JAS. "We are proud to welcome IAA's talented highly experienced team to JAS and are looking forward to delivering excellent service to our customers together."

Jur de Graaf, Managing Director of International Airfreight Associates, added, "Joining JAS allows us to expand our services globally and continue delivering high-quality logistics solutions for our customers. We are confident that our partnership will create new opportunities for our employees, partners and clients.”

IAA is one of the top 3 IATA forwarders at Amsterdam Schiphol Airport with Warehouses and Operations in the Netherlands, Belgium and Germany. IAA specializes in managing time-sensitive perishable fresh goods and livestock shipments as well as multimodal general cargo.

The acquisition strengthens JAS global service portfolio by enhancing the footprint in the European logistics market and beyond. Together, JAS and IAA teams will drive customer value through expanded service offerings, operational excellence, and an even broader global network.

About JAS

JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, JAS focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, JAS is committed to creating opportunities for communities, customers, and colleagues to thrive.

About International Airfreight Associates B.V.

International Airfreight Associates B.V. ("IAA") is a specialized provider of Air, Ocean and Road Freight services headquartered in the Netherlands. With nearly 100 employees and strategic locations and operations including Amsterdam, Aalsmeer, Rotterdam, and Frankfurt, the company specializes in moving fresh perishable goods, livestock and multimodal supply chain solutions for a diverse range of clients.

JAS Poland proudly took home three awards at the Lufthansa Cargo Partner Event in Warsaw, recognizing our outstanding performance in 2024.

On January 24, 2025, industry leaders gathered at the Renaissance Warsaw Airport Hotel to celebrate a year of collaboration with Lufthansa Cargo.

The evening brought together key partners to reflect on past achievements, discuss future opportunities, and recognize outstanding performance across the logistics sector.

JAS Poland had a standout night, earning three awards for exceptional performance in 2024:

  • 1st Place – Jumper of the Year 2024
  • 2nd Place – Performer in Revenue
  • 3rd Place – Performer in WACD Market Share

The event featured an inspiring speech by Ashwin Bhat, CEO of Lufthansa Cargo AG, and a panel discussion on the evolving landscape of e-commerce. The awards gala was a testament to the strong partnerships and shared success within the industry.

A heartfelt thank you to Lufthansa Cargo for their continued trust and collaboration. Here’s to another year of reaching new heights!

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