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Dressing with Purpose: JAS Hong Kong's Clothing Drive for Sustainable Change

In a heartwarming collaboration, JAS Hong Kong and a prominent department store joined forces to repurpose factory samples into clothing donations for those in need.

By
JAS Staff
March 11, 2024
JAS Hong Kong, with support from partners, repurposed donated factory fabric samples to clothe adults and children in need, reducing fashion waste.
JAS Hong Kong, with support from partners, repurposed donated factory fabric samples to clothe adults and children in need, reducing fashion waste.

A dedicated team of JAS Hong Kong employees, led by Sustainability Ambassador Gary Ferreira, came together to make an impact in the lives of those less fortunate. Their mission? To repurpose factory fabric samples generously donated by a department store and instead give them to adults and children in need – the impact was twofold – it clothed adults and children in need and reduced waste sent to a landfill.


The JAS employees started by detaching company labels from each item. They then sorted and packaged the fabrics to ensure the garments could be easily distributed to charitable organizations in Hong Kong and the Philippines. The act of kindness was met with smiling and thankful faces.


This collaboration not only helped address material needs but also contributed to reducing fashion waste. This initiative underscores how corporate entities can address social and environmental challenges by leveraging existing resources and expertise.


We are grateful for our retail partner, Inland Corporation, and the Bruni Foundation for their support in ensuring each item reached its intended recipients with care and efficiency. Such achievements are only possible through collective cross-industry efforts.


This initiative is part of the Bruni Foundation's 'Pay it Forward' program, which empowers JAS employees to become ambassadors of change by actively supporting social and environmental causes. Throughout the year, the Bruni Foundation, an integral part of JAS, will support various global projects, primarily focusing on these United Nations Sustainable Development Goals (SDGs): Quality Education, No Poverty, Clean Water and Sanitation, and Zero Hunger. Yet, understanding the current challenges towards the environment and the well-being of societies, the Bruni Foundation also actively supports initiatives that promote responsible environmental stewardship.

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JAS and Naqel sign a strategic MoU to enhance Saudi Arabia’s logistics capabilities, combining global expertise with regional strength.

Riyadh, Saudi Arabia, March 24, 2025 – JAS and Naqel have signed a Memorandum of Understanding (MoU) to establish a strategic partnership. The partnership will combine Naqel's robust regional network with JAS's global logistics expertise. 

Naqel, a subsidiary of Saudi Post Logistics (SPL) provides comprehensive coverage across the GCC region. By partnering with JAS, one of the largest and fastest-growing privately-owned logistics companies, both organizations are well-positioned to support the Kingdom's ambitious plans and strengthen its role as a global logistics hub. 

"This partnership marks an exciting milestone for JAS as we expand our presence in Saudi Arabia," said Erwin Wittemaier, Area VP of JAS Middle East. "By combining our global reach with Naqel's deep-rooted regional expertise, we can unlock the full potential of the highly promising Saudi Arabian market."  

Dr. Sohail Choudhry, CEO of Naqel Express and Group Chief Commercial Officer of SPL said “This partnership is a bold step towards strengthening our joint position in the region, opening new trade lanes and supporting our SPL Group vision to be a National Logistics champion which reimagines logistics and enhances experiences for our customers” 

The MoU was signed by Dr. Adnan Almazrooa, Deputy CEO of Naqel, and Erwin Wittemaier, Area VP of JAS Middle East, in the presence of Dr. Sohail Choudhry, CEO of Naqel, Justin Sloan, Chief of Freight Forwarding at Naqel, and senior leaders from both organizations. 

This collaboration aims to develop strategic trade lanes, mitigate supply chain disruptions, and provide multi-modal logistics solutions that drive efficiency and resilience.  

By working together, JAS and Naqel will contribute to the Kingdom's Vision 2030 goals of enhancing trade integration, accelerating economic diversification, and fostering sustainable logistics solutions. 

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About JAS  

JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, USA, and supported by 7,000+ team members in more than 100 countries, it builds innovative and sustainable solutions that focus on customer needs and a better future for all. At the heart of JAS's success is its people who deliver customer value. As one of the largest and fastest-growing privately-owned logistics companies, JAS is committed to creating opportunities for our communities, customers, and colleagues to thrive. Together. 

About Naqel Express by SPL 

NAQEL Express by SPL has been operating in the MENA region since 2005 and is now a proud member of the Saudi Post family. With a presence in 16 countries, it has established itself as a formidable force in logistics. With its unrivaled distribution network and robust fleet, NAQEL seamlessly connects you with even the most remote corners of Saudi Arabia. 

NAQEL provides tailored solutions and services such as speedy e-commerce and courier delivery, efficient road transport, smart warehousing and order fulfillment, global air and sea freight forwarding, seamless supply chain solutions, project management, 3PL services, and easy customs clearance. Committed to delivering innovative and sustainable solutions with a focus on environmental responsibility, NAQEL strives to lead the logistics industry towards a greener and more sustainable future. 

Join JAS experts Laurie Arnold and Scott Cassell for a free webinar on March 25 at 3 PM EST, where they’ll break down the latest tariff regulations and what they mean for global trade.

March 25, 2025

3 PM EST

Stay Ahead of Changing Tariffs

Join JAS experts Laurie Arnold and Scott Cassell for a free webinar on the latest tariff regulations and their impact on global trade.

What’s on the Agenda?

  • Canada Tariffs
  • Mexico Tariffs
  • China Tariffs
  • Steel & Aluminum and Derivatives
  • And more!

Don’t miss this opportunity to get expert insights and ask your questions.

Meet the JAS team at Booth 71 LogiPharma 2025.

JAS is excited to announce its participation in LogiPharma 2025, the leading global supply chain conference for the life sciences industry. Taking place from April 8-10 at the Centre de Congrès de Lyon, France, the event brings together key industry leaders to discuss innovations and best practices in logistics.

As a trusted logistics partner, JAS will be exhibiting at Booth 71, where attendees can connect with our experts to explore cutting-edge cold chain solutions, temperature-controlled logistics, and end-to-end supply chain strategies tailored for the industry.

Continuing our tradition, the team will also take part in the LogiPharma 5K Run on Wednesday, April 8, at 7 AM.  

Join us at LogiPharma 2025 to discover how we are driving innovation in logistics and ensuring supply chain excellence for our partners around the world.

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