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JAS Leverages Strategic Location in Panama

Colón is second largest free zone in the world

By
Angelo Simpson
August 4, 2021
Cargo moving through Panama Canal
Cargo moving through Panama Canal

The Panama Canal revolutionized shipping and world commerce over a 100 years ago. But in 2021, the bicoastal country of Panama is expanding its strategic location by becoming a regional logistics hub. Because it has plenty of competitive advantages for international corporations, it stands apart from other ports in Latin America.

Today, the goals for JAS Panama are clear: to develop its hub-related services in the Central, South American, and Caribbean regions as well as to exponentially grow operations by 2024. This will lead the way to increase the JAS presence in the near future.

The actions JAS Panama has taken over the last six years have been key in getting operations on the right path. JAS Panama has located a better and bigger warehouse at the Colón Free Zone on the Atlantic coast, attracting global accounts to set up their regional distribution hub. This is the case with companies like Ricoh, one of JAS Panama's top local clients. JAS is expanding its Panama cargo consolidation services as well, broadening the reach within the area, taking advantage of the reduced transit times for regional distribution, either from Europe or Asia.  

Over 80 major shipping lines connect Panama with all regional ports. The ports of Atlantic (4,454,902 TEU), and the Pacific (3,161,657 TEU), just an hour apart by land, are the top 2 most active port clusters in LATAM. Using Colón as the JAS Panama hub, the average transit times for inbound and outbound ocean freight cargo improve considerably which allows companies to experience a faster time to market. Panama City’s Tocumen Airport is also the best connected in the region, covering over 100 destinations and 132,000 annual flights.

Moving cargo through Panama’s Free Zone is duty-free for all imports and exports, with the added advantage that income tax is greatly reduced via government incentives. This has led many multinational companies to establish their regional headquarters in Panama, which in turn has created a positive impact for local shipping and logistics industries.

Colón is the second biggest free zone in the world after Hong Kong and its market share continues to grow at a steady pace. A few years ago, the Panama Canal expansion widened its route to accommodate post Panamax vessels. This has provided new avenues for global commerce.  

Following the JAS industry support philosophy, regional clients include companies from varied industries such as telecommunications, computer technology, business solutions, manufacturing, and food & beverage. JAS has also been able to grow within the e-commerce market, putting the company on the map and providing experience that will surely benefit JAS' global operations.

There is a great deal to say about Panama, a “hub of hubs”, as some experts call it, and all its benefits for JAS Worldwide and our ever-growing family of clients.

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JAS completes the Acquisition of IAA

ATLANTA, February 20, 2025 – JAS, a global leader in logistics and supply chain solutions, has successfully completed its acquisition of International Airfreight Associates B.V. ("IAA"), a specialized provider of Air, Ocean and Road Freight services headquartered in the Netherlands. This milestone follows the signing of the Share Purchase Agreement (SPA) announced in December 2024 and marks the official integration of IAA into the JAS network.

"The acquisition of IAA strengthens the JAS global logistics portfolio and access to key markets, particularly in the time-critical perishable goods sector," said Marco Rebuffi, CEO and President of JAS. "We are proud to welcome IAA's talented highly experienced team to JAS and are looking forward to delivering excellent service to our customers together."

Jur de Graaf, Managing Director of International Airfreight Associates, added, "Joining JAS allows us to expand our services globally and continue delivering high-quality logistics solutions for our customers. We are confident that our partnership will create new opportunities for our employees, partners and clients.”

IAA is one of the top 3 IATA forwarders at Amsterdam Schiphol Airport with Warehouses and Operations in the Netherlands, Belgium and Germany. IAA specializes in managing time-sensitive perishable fresh goods and livestock shipments as well as multimodal general cargo.

The acquisition strengthens JAS global service portfolio by enhancing the footprint in the European logistics market and beyond. Together, JAS and IAA teams will drive customer value through expanded service offerings, operational excellence, and an even broader global network.

About JAS

JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, JAS focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, JAS is committed to creating opportunities for communities, customers, and colleagues to thrive.

About International Airfreight Associates B.V.

International Airfreight Associates B.V. ("IAA") is a specialized provider of Air, Ocean and Road Freight services headquartered in the Netherlands. With nearly 100 employees and strategic locations and operations including Amsterdam, Aalsmeer, Rotterdam, and Frankfurt, the company specializes in moving fresh perishable goods, livestock and multimodal supply chain solutions for a diverse range of clients.

JAS Poland proudly took home three awards at the Lufthansa Cargo Partner Event in Warsaw, recognizing our outstanding performance in 2024.

On January 24, 2025, industry leaders gathered at the Renaissance Warsaw Airport Hotel to celebrate a year of collaboration with Lufthansa Cargo.

The evening brought together key partners to reflect on past achievements, discuss future opportunities, and recognize outstanding performance across the logistics sector.

JAS Poland had a standout night, earning three awards for exceptional performance in 2024:

  • 1st Place – Jumper of the Year 2024
  • 2nd Place – Performer in Revenue
  • 3rd Place – Performer in WACD Market Share

The event featured an inspiring speech by Ashwin Bhat, CEO of Lufthansa Cargo AG, and a panel discussion on the evolving landscape of e-commerce. The awards gala was a testament to the strong partnerships and shared success within the industry.

A heartfelt thank you to Lufthansa Cargo for their continued trust and collaboration. Here’s to another year of reaching new heights!

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The European Union's Sustainable Aviation Fuel (SAF) mandate is set to reshape the aviation industry, requiring airlines to incorporate a minimum of 2% SAF in their fuel mix starting in 2025. This regulation represents a major step toward reducing carbon emissions, but it also brings substantial cost challenges for carriers operating across Europe.

Impact on Freight Costs and Sustainability Surcharges

The implementation of the SAF mandate is driving up operational costs for airlines, directly influencing freight rates. To offset these additional expenses, airlines are introducing mandatory sustainability surcharges on shipments departing from or transiting through European airports. While this presents immediate financial challenges, it also serves as a catalyst for innovation and investment in alternative fuels, paving the way for a more sustainable aviation sector.

Balancing Cost and Sustainability

As airlines adapt to these regulatory changes, they must navigate the delicate balance between cost management and environmental responsibility. The evolution of SAF production, along with advancements in supply chain logistics, will play a critical role in determining how efficiently the industry can meet these mandates. Collaboration between fuel suppliers, airlines, and logistics partners will be essential to ensuring a smooth transition.

Stay Informed with JAS

To help our customers understand the implications of this new regulation, we invite you to download HERE the JAS One-Pager on the ReFuelEU Aviation Regulation. This resource provides a clear and user-friendly overview of the changes and their impact on airfreight logistics. Additionally, you can visit the ReFuelEU Aviation Regulation website for further details (ReFuelEU Aviation Regulation website )

At JAS, we are committed to clear and transparent communication regarding regulatory changes affecting global supply chains. If you have any questions or concerns, please do not hesitate to contact your nearest JAS representative for more information and tailored support.

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