JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Maria Paula Eslava's family owned a freight forwarding company in Colombia, but she felt her true passion lay elsewhere. While her parents moved to the United States, Maria chose to stay behind, determined to carve her own path. She pursued a degree in Marketing and Advertising, dreaming of one day working at a prestigious advertising agency in New York City.
While working through university, she joined the family business, taking a position in the Sales Department. Though it wasn't her chosen field, Maria approached the role with dedication and a positive attitude, viewing it as a stepping stone towards her ultimate goal.
That's when fate stepped in.
From sales, then to procurement and finance, she started learning more about the intricacies of the industry and quickly found that she loved operations—she knew very early on, that was her sweet spot. "I'm a natural problem-solver and I love customer service. I believe sales brings the customer, but its operations that maintains the customer."
For the next few years, she grew her knowledge and worked her way up to Operations Manager. The family business was growing just as fast at Maria's skills and love for the industry. So, when JAS officially purchased her parent's organization—making it JAS Colombia, shortly after, Adrian Emmenegger, Executive Vice President, Americas, presented her with the opportunity to lead JAS Colombia as its Managing Director.
"I was very young. I was probably one of the youngest, and I was the only woman. I was very excited, but I also knew it would be a big undertaking and I would be doing some things I had never done before." To no one's surprise, Maria flourished in this role, and she looked inward to see where she really wanted to take her career. "For a long time, I kept telling myself I would start over and pursue my dream in advertising. But when I finally acknowledged my love for the industry I was working in, and decided to put both feet in the water—I saw the results right away." Maria doubled down and earned her Executive MBA, and even focused her graduation case writing on the industry experience. She reaped the benefits of fully stepping into the moment she was in.
Shortly after this decision, fate stepped in again, and she was given the opportunity to move to the United States to manage the Miami Branch—leading her to another opportunity, where she would meet new challenges, she had never met before. Maria wasn't a stranger to unknown circumstances and knew exactly what she needed to do to succeed, "When approaching the unknown, I know when to ask for help and combine it with my adaptability. I learn from others and build teams by surrounding myself with those who are passionate and know more than I do."
Now in her new role, in a new country, Maria reflects on her leadership journey and how far she's grown. "When I started out, I was very controlling, but I soon realized that it was not beneficial for me or my team. Years of building trust helped me to change my approach."
In Miami, Maria focuses on fostering inclusion and ensuring her team stays the course. "Now instead of micromanaging, I give clear directions and build the roadmap, together, with my team." In a branch where there are over 15 different nationalities represented in just 45 employees, empathy and understanding play a key role in Maria's success as branch manager.
"What truly motivates me every morning is the constant opportunity to learn. I strive to approach things differently and think outside the box. I owe everything to the opportunities that JAS has given me, consistently supporting my professional career while understanding my role as a mother of two young men, who are my driving force and daily strength. In an industry typically led by men, JAS has always made me feel valued, safe, and secure."
Maria's unplanned career in logistics is a testament to the growth opportunities that JAS creates and the accomplishments that can come with them—if you just lean in. Her journey from reluctance to embrace the family business to becoming a respected leader in the industry illustrates the power of adaptability, perseverance, and a willingness to learn. Maria's story is a reminder that the paths we initially resist can lead to the most rewarding destinations. By seizing the opportunities presented to her and fully committing to her roles, she has achieved remarkable success and continues to inspire those around her.
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JAS has been named a Sapphire Ambassador by the Blue Whales Blue Skies (BWBS) Program, recognizing its outstanding commitment to environmental stewardship and marine conservation. This honor is awarded to companies demonstrating exceptional cooperation in reducing vessel speeds to protect marine life and improve air quality.
BWBS is a collaborative initiative between federal and local government agencies, foundations, and environmental organizations. The program monitors the speeds of vessels 300 gross tons and larger that pass through voluntary Vessel Speed Reduction (VSR) zones each year, awarding recognition based on the percentage of total distance traveled at whale-safe speeds.
"Being recognized as a Sapphire Ambassador is a proud moment for us at JAS. It shows what’s possible when we align our operations with environmental responsibility. A key part of this recognition has been engaging with our carriers—strengthening relationships through a shared commitment to sustainability and making a difference together," Lars Huebecker, EVP Global Head of Ocean Freight, reflects on the recognition.
The Sapphire Ambassador level is awarded to companies whose fleets achieve 85-100% of their total distance traveled within VSR zones at speeds of 10 knots or less. JAS earned this distinction by ensuring that over 90% of its import and export shipments through California ports in 2024 were handled by BWBS-participating shipping lines.
At the annual BWBS awards ceremony held on April 16 at AltaSea in the Port of Los Angeles, JAS proudly received the Whale Tail Award, a symbol of its dedication to sustainable shipping practices. These efforts play a critical role in reducing the risk of fatal whale strikes, lowering air pollution and greenhouse gas emissions, and minimizing underwater noise pollution.
“We’re honored to support the Blue Whales Blue Skies mission and proud of the progress made together with our ocean carriers. Protecting marine life and air quality is essential, and the BWBS team is doing incredible work to bring this to light. It’s a topic that often doesn’t get enough attention in the industry, yet it affects us all," Andrea Goeman, SVP QHSE & Sustainability, emphasizes the importance of the initiative.
As a Sapphire Ambassador, JAS continues to lead by example, demonstrating that sustainability and logistics excellence go hand in hand. This recognition underscores JAS’s broader mission to drive meaningful change within the industry while delivering customer value with integrity and environmental responsibility.
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Dubai South, the largest urban master development focusing on aviation, logistics, and real estate, has inaugurated the new regional headquarters for JAS Middle East, a global leader in logistics and supply chain solutions.
The inauguration ceremony was attended by HE Edoardo Napoli, Consul General of the Republic of Italy in Dubai, Biagio Bruni, Founder & Chairman of JAS Worldwide, Mohsen Ahmad, CEO of the Logistics District, Dubai South, Erwin Wittemaier, Area VP of JAS Middle East, as well as other senior executives from both entities.
Designed to set new benchmarks in sustainability, efficiency, and technological innovation, the 19,170-square-meter ‘Build-to-Suit’ facility marks a milestone in the company’s regional expansion. This ESG-compliant warehouse is tailored to meet specific logistics needs, reinforcing the company’s commitment to growth and excellence while enhancing its ability to serve the entire Middle East market.
The facility will include racked and bulk storage, three temperature-controlled chambers, and 12 loading bays with dock levellers and roller shutter doors. Standing over 14 metres at its apex, it will adhere to the latest firefighting regulations. The office space will span two floors. Additionally, solar panels will be installed on the roof of the facility to offset utility costs and allow the property to achieve ESG credentials.
In his comments, Mohsen Ahmad, said: "We are pleased to attend the official opening of JAS Middle East’s new headquarters at Dubai South. This new facility will cater to the UAE and the wider Middle East region through best-in-class logistics solutions. We are proud to see the Logistics District flourishing with global industry leaders such as JAS, recognising the strategic advantages we offer to support their growth and expansion. With its cutting-edge design and ESG-compliant infrastructure, this facility enhances Dubai South's role in shaping the future of aviation and logistics in the region."
Biagio Bruni said: “This facility is a testament to our focus on innovation, sustainability, and excellent service. We are proud to strengthen our presence in this dynamic region and look forward to continuing to support our customers with tailored and innovative logistics solutions."
Representing the pinnacle of logistical innovation encapsulated within a premier infrastructure network, Dubai South’s Logistics District offers premier services and operations as well as uninterrupted access to Jebel Ali Port via a bonded logistics corridor. The district comprises multiple zones, which have direct access to the cargo terminals at Al Maktoum International Airport; EZDubai, a fully dedicated e-commerce free zone; and a Contract Logistics Zone.
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As a trusted international freight forwarder, we understand the challenges that come with navigating global trade, especially with the recent announcement of reciprocal tariffs. Now, more than ever, it’s crucial for businesses to stay agile and optimize their supply chains. We are excited to offer you strategic solutions through our Foreign-Trade Zones (FTZs) in the USA and Panama to help mitigate tariff impacts and streamline your logistics.
Take Advantage of Our FTZs in the USA
Our FTZs located across the South, East, and West Coasts of the USA offer unparalleled benefits to help you manage costs, build inventory close to your end-consumer, and remain competitive. Here’s why you should consider utilizing these zones:
Panama as a Key Logistics Hub for the Americas
Additionally, our operations in Panama provide you with access to one of the most important logistics hubs in the Americas. With direct access to the Colon Free Zone and proximity to major shipping routes, Panama offers several advantages for your logistics strategy:
Why This Matters Now
With the new reciprocal tariffs being announced, it’s critical to find ways to lower your exposure to these increasing costs. Both our USA FTZs and Panama operations provide solutions that allow you to store, manage, and distribute goods with significant cost savings, particularly when facing unpredictable tariff changes.
By leveraging our FTZs and Panama’s logistical advantages, you gain flexibility, efficiency, and a competitive edge in today’s rapidly changing global trade environment.
Let’s Talk!
Our team is ready to discuss how our FTZs in the USA and our Panama logistics hub can benefit your business. Don’t wait—take full advantage of these strategic locations and the opportunities they present during these uncertain times.
Contact us today to learn more or schedule a consultation with one of our experts!
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