6195 Barfield Road
Atlanta GA, 30328
United States
Maria Paula Eslava's family owned a freight forwarding company in Colombia, but she felt her true passion lay elsewhere. While her parents moved to the United States, Maria chose to stay behind, determined to carve her own path. She pursued a degree in Marketing and Advertising, dreaming of one day working at a prestigious advertising agency in New York City.
While working through university, she joined the family business, taking a position in the Sales Department. Though it wasn't her chosen field, Maria approached the role with dedication and a positive attitude, viewing it as a stepping stone towards her ultimate goal.
That's when fate stepped in.
From sales, then to procurement and finance, she started learning more about the intricacies of the industry and quickly found that she loved operations—she knew very early on, that was her sweet spot. "I'm a natural problem-solver and I love customer service. I believe sales brings the customer, but its operations that maintains the customer."
For the next few years, she grew her knowledge and worked her way up to Operations Manager. The family business was growing just as fast at Maria's skills and love for the industry. So, when JAS officially purchased her parent's organization—making it JAS Colombia, shortly after, Adrian Emmenegger, Executive Vice President, Americas, presented her with the opportunity to lead JAS Colombia as its Managing Director.
"I was very young. I was probably one of the youngest, and I was the only woman. I was very excited, but I also knew it would be a big undertaking and I would be doing some things I had never done before." To no one's surprise, Maria flourished in this role, and she looked inward to see where she really wanted to take her career. "For a long time, I kept telling myself I would start over and pursue my dream in advertising. But when I finally acknowledged my love for the industry I was working in, and decided to put both feet in the water—I saw the results right away." Maria doubled down and earned her Executive MBA, and even focused her graduation case writing on the industry experience. She reaped the benefits of fully stepping into the moment she was in.
Shortly after this decision, fate stepped in again, and she was given the opportunity to move to the United States to manage the Miami Branch—leading her to another opportunity, where she would meet new challenges, she had never met before. Maria wasn't a stranger to unknown circumstances and knew exactly what she needed to do to succeed, "When approaching the unknown, I know when to ask for help and combine it with my adaptability. I learn from others and build teams by surrounding myself with those who are passionate and know more than I do."
Now in her new role, in a new country, Maria reflects on her leadership journey and how far she's grown. "When I started out, I was very controlling, but I soon realized that it was not beneficial for me or my team. Years of building trust helped me to change my approach."
In Miami, Maria focuses on fostering inclusion and ensuring her team stays the course. "Now instead of micromanaging, I give clear directions and build the roadmap, together, with my team." In a branch where there are over 15 different nationalities represented in just 45 employees, empathy and understanding play a key role in Maria's success as branch manager.
"What truly motivates me every morning is the constant opportunity to learn. I strive to approach things differently and think outside the box. I owe everything to the opportunities that JAS has given me, consistently supporting my professional career while understanding my role as a mother of two young men, who are my driving force and daily strength. In an industry typically led by men, JAS has always made me feel valued, safe, and secure."
Maria's unplanned career in logistics is a testament to the growth opportunities that JAS creates and the accomplishments that can come with them—if you just lean in. Her journey from reluctance to embrace the family business to becoming a respected leader in the industry illustrates the power of adaptability, perseverance, and a willingness to learn. Maria's story is a reminder that the paths we initially resist can lead to the most rewarding destinations. By seizing the opportunities presented to her and fully committing to her roles, she has achieved remarkable success and continues to inspire those around her.
As the Global Director of Business Implementation at JAS Worldwide, Bettina has navigated the world of logistics with determination and a commitment to making a difference. Her involvement with The Sandy Springs Mission, a local nonprofit supported by The Bruni Foundation, JAS’s philanthropy aimed at enriching local communities, exemplifies her dedication to uplifting her team and those around her.
Bettina originally worked in the hospitality industry. Her path took a turn when she started helping with her family’s forwarding company, marking her introduction to logistics. This experience paved the way for her move to Australia, where she utilized her multilingual abilities and industry knowledge to support logistics for the Sydney Olympic Games. Over the next 15 years, Bettina worked diligently to hone her skills and expertise.
After a hiatus to recover from burnout, Bettina reentered the workforce, joining JAS to continue developing the business implementation structure. “I took two years off because I was burned out and I told myself, “I’m not going back to this industry, but what made me reconsider, was looking at JAS’s values and its commitment to giving back to the environment, and to communities. That was very important to me.”
Bettina’s ability to navigate this demanding field is rooted in her passion for logistics and her belief in the importance of being driven by what you love.
Beyond her professional accomplishments, Bettina’s heart is equally invested in community service. For the past 5 years, she has volunteered with non-profit organizations in Jamaica and with The Sandy Springs Mission, an Atlanta-based nonprofit dedicated to providing Latino students of all ages with the resources needed to lead a successful life during and after high school.
With the support of The Bruni Foundation, JAS’s philanthropic arm, Bettina has been instrumental in fostering a partnership that promises tangible benefits for local Atlanta children.
One of Bettina’s key initiatives is enhancing the Mission’s sports program for elementary and middle school students. She believes that exposure to different sports can significantly boost children’s confidence and encourage lifelong participation. “Enhancing the sports program will allow the kids to grow their confidence in joining their school’s sport teams, which would help in better life habits and could lead to future college scholarships” Bettina explains. This initiative is part of a broader one-year partnership with The Sandy Springs Mission, backed by a grant from The Bruni Foundation. The funding allows for the support of various sports programs, like improving the quality of the baseball camps, adding an introduction to volleyball, basketball and tennis sessions during the summer and after-school activities, and also provide sports gear. Bettina emphasizes that volunteering with the organization doesn’t always have to be signing up for week-long camps or committing long-hours, noting that volunteers can play a critical role just by volunteering for 1-2 hours during a camp or even helping parents translate and fill out paperwork.
Bettina Ramcke’s story is one of passion, and a commitment to making a difference. Whether through her work in logistics or her efforts with The Sandy Springs Mission, she exemplifies how dedication to both career and community can lead to meaningful impact. As she continues to lead with passion, Bettina remains a powerful example of how one person’s commitment can inspire widespread change and foster community growth.
If you’re in the Atlanta area and feel drawn to the purpose of The Sandy Springs Mission, find out more opportunities to volunteer today!
In today's fast-paced world of logistics, staying ahead requires constant innovation and optimization. JAS understands the significance of utilizing cutting-edge technologies to improve efficiency and drive productivity. That's why we have fully embraced automation and seamlessly integrated robots into our warehouse operations at our Contract Logistics facilities. This includes our recently opened warehouse in Memphis, Tennessee, USA. This exciting technology benefits both our picking teams and the overall logistics process.
Enhancing Productivity: One primary advantage of incorporating robots into our warehouse operations is their ability to work alongside our picking teams, improving their productivity and efficiency. Collaborating with our human team members, these robots take on repetitive and time-consuming tasks, allowing our team members to focus on the more complex and value-added tasks. This dynamic partnership increases productivity levels, enabling us to meet customer demands quickly and accurately.
Reducing Non-Value-Added Travel Time: Deploying robots in our warehouse significantly reduces non-value-added travel time. Instead of pickers manually pushing carts and transporting goods long distances, our automated helpers efficiently transport them from the picking area to the shipping station. By reducing non-value-added travel time, we can optimize workflows and increase overall operational efficiency resulting in time and cost savings for our customers.
Versatile Performance: Our robots excel in various order scenarios, accommodating both batch picking for e-commerce orders and big orders with oversized items and high unit counts. Their versatility and adaptability make them invaluable assets in handling diverse order volumes and requirements, enabling us to meet customer demands across a wide range of industries efficiently.
Real-Time Data Visibility and Analytics: With the help of our robotic team members, we have achieved real-time data visibility and analytics. This data-driven approach allows us to optimize our operations, identify bottlenecks, and implement continuous improvements while maintaining the highest standards of accuracy and efficiency. Our teams can monitor, troubleshoot, and expand robot functionality from anywhere in the world.
At JAS, we believe that embracing automation and integrating robots into our warehouse operations is key to driving efficiency and meeting the needs of today's rapidly evolving industry. With robots as our trusted teammates, we are well-equipped to meet the needs of today, all while providing exceptional service to our valued customers.
To learn more about our services and how they can benefit you, please visit our contract logistics webpage.
JAS USA is pleased to announce that as of November 1st, it has relocated its New York office to a larger office space in order to better serve its rapidly growing customer base in the region.
The newly relocated office, which is only a short distance from New Yorks' JFK Airport, is fully operational and offers air freight, ocean freight, and customs brokerage services. Furthermore, as a GDP-certified facility, the team can provide customers with pharma and healthcare forwarding, own customs brokerage, and supply chain solutions, all backed by people expertise.
Branch Manager Eilam Yaari, along with the rest of the JAS New York team, looks forward to providing customers with best-in-class service as they work to help clients reach their goals.
About JAS USA
JAS USA, headquartered in Atlanta, Georgia, has been present in the USA for more than 25 years. In addition to the global air and sea freight services, handled by a global "one file" IT solution, JAS USA offers comprehensive solutions such as 3PL service, own warehouse services, and customs clearance services.
Over the course of the past few years, JAS Chicago has been one of the fastest growing and top performing branches within the global JAS organization. Then, in March 2020, the arrival of the COVID-19 pandemic and resulting disruptions threatened to derail the results and momentum: the culmination of many years of hard work. Business continuity, especially consistency in high levels of customer service, was always goal number one, but shifting an entire office staff to a virtual work environment overnight while ensuring the safety of essential warehouse personnel was an incredible challenge.
While the immediate challenge was met head on, and successfully so, by the entire JAS organization, anxiety regarding the lingering economic impacts of the pandemic was ever-present. The challenge was now how does JAS adapt to a global industry that had essentially changed overnight. Based on the feedback of customers, JAS invested immediately into an own-controlled flight network with additional adhoc charter space to inject much needed air capacity on key trade lanes. Due to its strategic geographic location, warehouse, and airport infrastructure, Chicago became the US hub for both the trans-Pacific and trans-Atlantic flight operations.
In one month’s time, the uncertainty had begun to fade and the excitement about a new direction was taking hold. By the end of April 2020, the Chicago branch had transformed from a successful large local branch into a key strategic global gateway servicing the entire JAS network. This held its own challenges and many lessons were learned from issues that arose, but every challenge was met with hard work, determination, and an eye towards the future.
Over the following months, a continual drive to find efficiencies and improve the process and structure around the flight operations was a central focus. The JAS Chicago team knew that this would ultimately bring value to their customers while offering a differentiator in the market for future growth. Efficiencies in the warehouse were implemented in order to accommodate incredible volume growth in a limited space. Warehouse efficiencies resulted in faster turn-around times from flight arrival to final-mile delivery. High performing staff were given opportunities to grow into newly created gateway leadership roles, while no less than six other promotions within the branch were executed. New high-level talent was recruited and on-boarded that will one day grow into the future leaders within the Chicago branch and beyond.
In March of 2021, the annual USA Executive/Branch Manager meeting was held virtually. As a result of their incredible performance and impact to the JAS global network over the course of a most challenging year, it was announced that Chicago was named the JAS USA Branch of the Year for 2020. In the same meeting, it was announced that JAS Chicago would be expanding its footprint with plans to acquire additional warehouse space in the Chicago area in the very near future. These two announcements illustrate what has made JAS Chicago a true success story: utilizing the success of the past to invest in the future.
In the face of all challenges, thanks to the continued dedication and innovation of team members, JAS Chicago is able meet the needs of their customers. Especially over the last year, it is more apparent than ever, at JAS, people make the difference!
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